It is remarkable to consider the diverse ways corporate brand identify has impacted societies.
Monday, October 13, 2008
Saturday, August 23, 2008
The notions of popular culture, advertising, and corporate branding also fascinate me. Just consider for a moment how large corporate conglomerations have the ability to shape our beliefs and attitudes on many levels. How many of you prefer particular name brand products, opposed to their generic counterparts? Indeed, corporate branding has impacted all of us. The process of “branding” is something I plan on continuing to investigate through painting . Corporations such as Quaker Oats, Kelloggs, Keebler, and thousands of others are instrumental in shaping our lives.
This striking piece is of a 60 GB Apple iPod with a reflection of the artist's studio window Venitian styled blinds and dish lamp ficture seen within it. The piece is a study for a larger sized work.
Painting traditional motifs such as fruit, vessels, and other conventional subjects that have deep historical roots is satisfying, however it’s most gratifying as an artist to delve into uncharted territory and try something new. To discover beauty within what’s deemed as mundane has always been an interest of mine. During the year 2004 I attempted to address through my work the impact of modern technology on contemporary life, and then in 2005-06 the ineffable human element that we define as “time” was examined in connection with scientific innovation through the ages. I’m now revisiting these ideas on a few new levels, but perhaps with a new twist. I suppose when the 18th century still life painter, Jean-Baptiste-Siméon Chardin first painted the latest brass edition of cooking utensils the French Academy cringed. Today a painting of traditional sconce is certainly deemed nostalgic in nature. Perhaps, in 2015 when the Apple iPod is an artifact we will perceive it as nostalgic and as beautiful as a painting of antique carousel of horses. Of course, fruit will always be the same, but then again, with the new kiwifruit breeds being developed in the science labs this may soon not hold true. Apples and oranges could evolve in form more quickly than tennis and golf balls, or even iPods.
PLEASE TAKE A MOMENT TO VIEW THIS SOCIAL DOCUMENTARY FILM
The Derringer Flintlock Pistol was manufactured during the 18th century in Spain, and was used traditionally in duels. Weapon control and criminal rehabilitation are currently significant issues throughout the United States and other parts of the world. This film is the second phase of three segments, and integrates an artist contemplating the origins of social conflict through painting a traditional icon of battle, with the perspectives of an American male, and a social worker who counsels hardcore criminals within prisons. The next stage will involve the merging of this piece with the viewpoint of a serial killer within one of America's federal prisons. When the artwork is presented in an exhibition context such as a museum, the painting itself will be presented directly beside the film.
-Hall Groat II American Artist, January 2007